About Us
“We created CURLS RUN THE WORLD because we are real women who were struggling to find products that allowed us to embrace our unique features.”
Our History
I believe that creating a better world starts with everyone developing a better self-image. It’s only then that women are empowered to become better friends, mothers, neighbors, corporate executives, game changers, and history makers.
And that’s why I started CURLS RUN THE WORLD. Here, we create easy-to-use products designed to disrupt the stigmas and agendas that profit from women masking their natural features instead of enhancing them.
Est. 2022
Our Story
Our mission is as simple as the products we create: it encourages you to sincerely love and accept your hair as it is, to reflect your unique beauty even more. Our mission is so important that we have incorporated it directly into our brand name CURLS RUN THE WORLD. So every time you see it on one of your hair towels, you will be reminded that your curly hair is not only beautiful but also rules the world. We will be there every day to inspire you to feel special!
We are a small company based in Lithuania, which just passionately appreciates curly hair. We understand that curly hair is brittle and needs special care.
All of our hair towels have been tested with our own curls, so we are confident that our products create amazing, fun, jumping curls. Everytime. Empower your curls by caring for them with the right tools!
We want to help say goodbye to negative emotions by taking care of curly hair. We invite you to celebrate every day that begins not with the battle of the hair, but with the highlighting of the curls in all their glory!
We’re happy to help answer any questions you may have about your type of curls and offer tips on how to nurture your curls and get the best results from using the towels we create.
Our Superstars
WE BELIEVE IN BEAUTY YOUR WAY
We take an innovative approach to curly hair care to create products that save time, save energy, and, perhaps most importantly, save your hair.
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An estimated 65 percent of the world population has curly, coily or wavy hair, with a growing percentage of textured-hair women embracing their natural hair
Why you need a hair wrap
Microfibre hair towel wrap benefits
Anti-Frizz
Anti-frizz material reduces friction on hair strands
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Super Soft
The fibres of this towel are soft against the hair while drying off
Light weight
Lightweight to reduce neck strain
Dries hair quickly & easily
Our microfiber hair wrap is specially designed to gently and quickly dry hair
Perfect Fit
Pop on your hair towel when you step out of the shower, secure it with the elastic loop which prevents it from slipping and go about your routine
Super water-absorbent
Super-absorbent microfiber soaks up water quickly